Global Automotive Paint Marketing Analysis Report

According to statistics: PVC anti-stone strike paint and electrophoretic paint account for a relatively high demand

The main products of the coatings used in the manufacture and maintenance of automobiles include primers for automobiles, which are now mostly electrophoretic paints; intermediate coatings for automobiles, that is, intermediate coatings; topcoats for automobiles, generally refer to solid-color topcoats, and do not need to be covered. Light; automotive finishing varnish; automotive refinishing paint; PVC anti-stone-strike paint; plastic paint, etc.

From the perspective of product demand structure, the largest consumption of automotive coatings is PVC stone-strike paint and electrophoretic paint, both accounting for 22%; followed by plastic paint and refinishing paint, both accounting for 16%. The following is a detailed analysis of the development of this PVC anti-stone-strike paint, electrophoretic paint, plastic paint and refinish paint.

Chart 1: Product structure of automotive coatings (unit: %)

PVC anti-stone-strike paint is a kind of anti-stone-strike paint, which is an automotive coating with sand and stone impact resistance and corrosion resistance. When a car is running, the bottom of the car and the wheel fenders are often hit and washed by mud, sand, gravel and sewage. The general paint is easily damaged and loses its protective ability, causing these parts to corrode quickly. Therefore, stone-resistant paint must be used in these parts. PVC anti-stone-strike paint is a commonly used anti-stone-strike paint. This type of product can be divided into conventional type, low temperature type, low density type, expansion type, and wet-on-wet type.

Chart 2: Product classification of PVC anti-stone attack undercarriage paint

Electrophoretic paint is developed on the basis of water-based dipping primer. Commonly used include epoxy resin paint, alkyd resin paint, amino resin paint, phenolic resin paint, etc.; pigments generally use iron oxide red, titanium white, and carbon black Or other pigment fillers. At present, almost all domestic passenger car production uses cathodic electrophoretic primer, and only some passenger cars and trucks also use traditional alkyd, phenolic or epoxy primers. According to estimates, the market demand for automotive primer (electrophoretic paint) in my country in 2021 will be about 150,000 tons, and it is expected to reach 180,000 tons in 2021.

Chart 3: 2020-2021 China's automotive primer (electrophoretic paint) market demand scale (unit: 10,000 tons)

Plastic paint is mainly used for automobile exterior parts and interior parts. After the exterior parts of the automobile are painted, they can be the same color and shiny as the body, making the car more integrated in appearance, and can also cover up defects such as patterns or scratches on the plastic surface. , And improve the surface hardness, and have better effects in terms of UV resistance, durability, chemical resistance, dust resistance, etc.; interior parts (lower side panels, storage boxes, instrument panel surfaces, etc.) After spraying, a warm and harmonious atmosphere can be created. In 2019, my country's automotive plastic paint market demand scale is about 110,000 tons, and it is expected to be about 130,000 tons in 2021.

Chart 4: 2013-2018 China's automotive plastic paint (plastic parts spray paint) market demand scale (unit: ten thousand tons)

Repair paint mainly includes putty, primer and top coat: putty is usually putty to fill sheet metal defects; primer is used to prevent rust, enhance interlayer adhesion and increase paint film thickness; top coat is used to improve surface quality And enhance weather resistance. Among them, the top coat of automobile refinishing paint is the most important, which is generally formulated from components such as color master batches, resins, solvents, and additives. As the service life of vehicles increases, the market demand for automotive refinish paints will show a rising trend. In 2016, the market demand for automotive refinish paint in my country was about 180,000 tons, and it is expected to reach 250,000 tons in 2018.Waterborne coatings are the main development direction of the industry in the future

On the basis of continuously improving the anti-corrosion ability and appearance decoration of the substrate, the automotive coating industry is simplifying standard process procedures, saving equipment investment, reducing paint consumption, low pollution, low energy consumption, low cost, high output and ecological sustainability The direction of sexual development. Under this trend, water-based coatings are expected to usher in historical development opportunities.

Domestic automotive coatings are dominated by solvent systems, among which a large amount of VOC (volatile organic compounds) is increasingly causing serious environmental pollution. In order to meet more stringent environmental protection requirements, water-based automotive coating technology is one of the most effective ways, especially the most popular metallic flash coating at present, whose VOC emissions account for 66% of the total. After the water-based coating, Vehicle VOC emissions can be reduced by more than half. If the car body is painted with water-based paint, the VOC emission can be reduced to 27g/m2, which fully meets the most stringent environmental protection requirements.

At present, water-based paints are developing rapidly and are basically comparable to solvent-based paints. The development goal of water-based paints is to have performance and price comparable to the corresponding solvent-based paints, construction performance as close as possible to solvent-based paints, and further reduce VOC emissions. Water-based paint can be used for painting equipment without major modification. However, water-based coatings still contain 2-15% of organic solvents, which pollute the environment to a certain extent. The development of solvent-free water-based coatings has become the main development direction of coating manufacturers in the future.

Guangzhou PavCarPaint Chemical Technology Co., Ltd. was established in 2000 with 25 subsidiaries and established a complete and scientific production chain.

We specialize in the production of automotive paints, industrial paints, putty, Clear Coat and hardener special curing agents for automotive paints, and automotive care products. Special unsaturated resin, various cans, cartons, etc.#car painting

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